If you are in PR and want to prove that you are being successful, this is a conference you HAVE to attend!
The half-day conference is being run as an industry initiative by AMEC and PRSA and with the active support of the PRCA and the CIPR to show communications professionals the power of effective PR programme measurement. The conference features TOP US and UK PR speakers and will show new metrics to help you move away from AVEs and properly show the VALUE of your work for your clients.
NEW THINKING; from PR industry experts in the UK and US
PRACTICAL: advice to the PR professional on using new programme metrics
INTERACTIVE: your opportunity to contribute your own thinking
THE LAST STEP! the conference follows consultation on new AMEC
taskforce thinking on new metrics by the PRCA and the CIPR
David B. Rockland,Ph.D., Partner/CEO Ketchum Pleon Change and Global Research, New York.
Sally Costerton, Chairman & CEO Europe, Middle East & Africa (EMEA) Hill & Knowlton. Chairman of the PRCA.
Alison Clarke, Group Business Development Director, Huntsworth PLC
and Chairman of PRCA Best Practice Committee.
New speaker!
Andre Manning, Vice President and Global Head Philips Corporate Communications
Tim Marklein, Executive VP, Measurement & Strategy, Weber Shandwick – the chair of AMEC’s post Barcelona Principles taskforce on Social Measurement.
Ruth Pestana, Worldwide Director of Strategic Services from Hill & Knowlton – the chair of AMEC’s taskforce on validated metrics.
William M. Murray, PRSA President & COO.
Jane Wilson, CEO, CIPR.
Rob Brown, Managing Director, Staniforth and Chair of CIPR Social Media Panel.
Mike Daniels, Chairman of AMEC and Director of Report International.
Conference member rate: AMEC, PRSA, PRCA and CIPR: £75/$119
Special member rate discount (AMEC, PRSA, PRCA and CIPR): £60 per person/$95
if 2 people book from same company
Non member rate: £100/$158
Conference includes coffee on registration and afternoon refreshment break. Please bring your own sandwich! Lunch is not provided to in order to keep costs down.
Participate in a live webcast of our first conference session, "PR Measurement Metrics—From Concept to Implementation", on November 17 at 8am EST / 13.00 GMT. Registration details to follow.
AMEC and PRSA would like to thank Thomson Reuters for providing the webcast technology for this session.
Thomson Reuters is the world’s leading source of intelligent information and workflow solutions for businesses and professionals. Thomson ONE Public Relations (PR) provides access to a customizable set of tools to help you identify key contacts and online influencers, reach target audiences around the world, and measure the impact of your messages across traditional and social media channels–all from a single Web-based platform. Learn more about Thomson ONE PR.
Marketing Sponsors:
Contact:
Contact Caroline Hadfield, AMEC event organiser.
carolinehadfield@amecorg.com.
Mobile: 07890 174933;
or Barry Leggetter, Executive Director, AMEC.
barryleggetter@amecorg.com
Mobile:
07748 677504