Alison Clarke Group Business Development Director, Huntsworth PLC and Chairman of PRCA Best Practice Committee (F.C.I.P.R)
Alison Clarke

Alison is responsible for business development, acquisitions and client service within Huntsworth PLC - an international public relations group listed on the London Stock Exchange. She has over 25 years’ consultancy experience working with some of the world’s best-known global organisations having been CEO of Shandwick Welbeck in the UK and then President of Weber Shandwick Asia Pacific with responsibility for ten countries in the region.

Her particular focus has been on reputational issues and the effective implementation of multi-market communications strategies. In 1999 Alison co-chaired the joint industry taskforce on the measurement and evaluation of public relations, which lead to the production of the first Evaluation Toolkit by the IPR and PRCA.

She is a Fellow and former President of the UK Chartered Institute of Public Relations and a Member of The Guild of Public Relations Practitioners.

Rob Brown Managing Director, Staniforth and Chair of CIPR Social Media Panel
Rob Brown

After graduating from York University in Economics and Politics, Rob spent a year in radio before joining Staniforth as a PR account executive.  He went on to set up his own media PR business working with ITV, Granada, Channel Four and Endemol, which he later sold to Leedex PR (now Biss Lancaster).  He first lectured on the subject of PR and the Internet in the mid nineties at Manchester Metropolitan University and now frequently lectures on PR and social media in the UK and abroad.

In 2000, he left Leedex to join McCann Erickson as PR Director, setting up their PR operation and working there for seven years with clients as diverse as Durex, Aldi, Peugeot and the NHS.  In 2008 Rob returned to Staniforth, now part of the TBWA group, as its UK Managing Director responsible for its offices in Manchester and London.  He is author of the 'Public Relations and the Social Web' and is a Board member of the Chartered Institute of Public Relations.

Sally Costerton Chairman & CEO Europe, Middle East & Africa (EMEA) Hill & Knowlton. Chairman of the PRCA
Sally Costerton

H&K EMEA is one the largest multi-disciplinary network of communications practitioners in the world. It comprises nearly 1000 people working on award-winning campaigns with many of the world’s largest organisations helping them to wrestle with rapidly evolving communications challenges. 

At H&K since 1999, Sally specialises in the Technology sector, leading the EMEA practice for several years before leading the UK Operation as CEO.  H&K UK is the largest office in H&K Worldwide. She is currently Vice Chairman of the PRCA working with a cross agency leadership team to shape thinking about the changes our industry faces. 

She has worked across a wide variety of clients and extensively in the technology and financial services sectors . She specialises in corporate communications – working internationally with organisations such as HSBC, Intel, RIM and Visa. 

She joined H&K in1999 from technology boutique Abacus where she was MD.  She started her career at The Quentin Bell Organisation in the late 80s where she spent some years in financial services working with clients including Norwich Union, Nat West, Lloyds TSB and First Direct.

Mike Daniels Director of Report International Ltd, and Chairman of AMEC
Mike Daniels

He is responsible for global strategic partnerships. Mike has over 12 years experience in creating advanced media analysis programmes for major corporate and institutional clients in Europe and the United States. Mike’s business experience includes building a successful integrated marketing communications agency, combining PR and direct marketing, and founding a software publishing company. His measurement expertise is around reputation development, brand equity/differentiation and organisational process and resource management.

He is a member of the IPR Commission on Measurement.

Andre Manning Vice President and Global Head Philips Corporate Communications
Andre Manning

Andre Manning is an experienced and results oriented communications leader who has held various international communications leadership positions within Philips. During the late nineties he lived and worked in Prague, Czech Republic to build up a communications network in Central & Eastern European. In 2001 Andre moved back to Amsterdam to join the corporate media relations team and worked on financial and strategic communications. Three years later his role expanded to lead a team overseeing all communications for the Philips Netherlands organization while he also served as the Deputy Head of Philips’ global media relations team.

In 2005, Andre and his family were asked to move to the United States to work in New York at the US headquarters of Philips. Within two years he successfully improved Philips’ reputation in the United States and two years later he became the global communications head of for the USD 10 billion global healthcare business, headquartered in Andover, Massachusetts. Under his leadership his team managed to improve the quality and the quantity of the healthcare communications outcome for three consecutive years.

In the summer of 2009 Andre moved back to the company’s headquarters in the Netherlands to lead the network of 50 communications professionals around the globe. In his new position he is the communications advisor of the Philips Board of Management while he improved the efficiency, effectiveness and accountability of the function and introduced a new PR agency, including a new PR measurement system, within the first months after his arrival.

Nowadays he leads the global corporate communications function for Philips from its headquarters in Amsterdam, the Netherlands.

Tim Marklein Executive VP, Measurement & Strategy Weber Shandwick
Tim Marklein

Tim is the chair of AMEC’s taskforce on Social Measurement.

Tim is an accomplished PR leader with 18 years experience helping clients launch businesses, create market categories, build reputations, win proxy fights and grow revenues. As an agency and in-house manager, Tim has worked closely with innovators and leaders across technology, healthcare, consumer and B2B industries. Tim is a frequent speaker and writer about strategy, positioning, measurement and social media, and is an elected member of the Institute for Public Relations Commission on PR Measurement and Evaluation.

Tim currently leads the global Measurement & Strategy practice for Weber Shandwick, which helps clients measure ROI across online and offline campaigns. He previously led Weber Shandwick’s Northern California business, representing top global clients including BEA, Cisco, Genentech, Gilead, Hitachi, Nortel and VeriSign. Before joining Weber Shandwick, Tim led enterprise PR and corporate PR for Hewlett-Packard, and spent 10 years at two pioneering Silicon Valley agencies.

Tim joined Weber Shandwick from Hewlett-Packard, where he led global public relations for HP’s $30 billion enterprise business and launched HP’s “Adaptive Enterprise” initiative. Tim previously spent 10 years at two Silicon Valley agencies – Applied Communications and Jennings & Company.

William M. Murray CAE , President and Chief Operating Officer, Public Relations Society of America
William M. Murray

William (Bill) M. Murray, CAE, is president and chief operating officer of the Public Relations Society of America (PRSA), the world’s largest organization for public relations professionals, with nearly 32,000 professional and student members. He is responsible for the overall direction of PRSA. The Society’s primary objectives are to advance the standards of the public relations profession by providing members with guidance regarding the ethical practice of public relations, creating a community of like-minded professionals, and offering development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels.

Before consulting, Murray was executive vice president and co-chief operating officer of the Motion Picture Association (MPA), the international trade association representing the international interests of the major Hollywood studios in more than 70 countries across the globe.

Dr. David B. Rockland Partner / CEO, Ketchum Pleon Change and Global Research
Dr. David B. Rockland

Dr Rockland is the architect of the Barcelona Principles. He will moderate the London conference.

Dr. Rockland joined Ketchum in 2000. He has responsibility for the Research business at Ketchum including its global network across the U.S., Costa Rica, Brazil, China, Germany and the U.K. In addition, David is responsible for Ketchum Pleon Change, the firm’s management consulting enterprise. He manages approximately 150 people across the two business units. David also was responsible for forming Ketchum Interactive, now known as Ketchum Digital. 

Prior to joining Ketchum, David was S.V.P. and Managing Director for Roper Starch Worldwide where he managed the company’s environmental and public relations practice areas. David previously owned his own firm, The Rockland Group, specialized in environmental issues management and marketing, which he sold to Roper Starch in 1998. David is a member of the IPR Commission on PR Measurement and Evaluation, and was its Chairman for 2007 and 2008. He is on the Board of AMEC and chair of its US International Chapter. He holds a Ph.D. in Natural Resource Economics from the University of Delaware, and has held teaching roles at Rutgers and the University of Maryland.

Ruth Pestana Worldwide Director of Strategic Services from Hill & Knowlton
Rob Brown

Ruth is the chair of AMEC’s taskforce on Validated Metrics

Ruth Pestana serves as the worldwide director of strategic services for Hill & Knowlton.  In this role, she leads research, strategic planning and measurement programs for clients.  Given the diverse range of clients within the firm, Ruth works across sectors such as energy, financial services, pharmaceuticals/healthcare, technology and consumer electronics.  In addition, Ruth partners with H&K’s global practice leaders to develop intellectual capital and proprietary tools such as Corporate Reputation Watch, a series of studies on the value of corporate reputation, and the Participation Marketing Blueprint, a process for helping clients engage with multiple stakeholders.

Originally from Australia, Ruth has lived and worked in Asia, Europe and the US.  She holds an MBA from London Business School and a Bachelor of Arts degree from Curtin University, Australia.  Prior to business school, Ruth was a consultant at Interbrand in Singapore.  During her time in Singapore, Ruth worked on several industry-leading branding and design assignments for Asian clients.

Ruth joined H&K through WPP’s prestigious Marketing Fellowship Program that recruits MBAs from top business schools in Europe and America into the WPP Group of companies.  Within the WPP network, Ruth has had planning roles at internet consultancy, syzygy and at advertising agency, JWT.

Jane Wilson Chief Executive Officer, Chartered Institute of Public Relations (CIPR)
Jane Wilson

Jane is a respected communications expert and general manager with over 15 years’ experience in senior corporate communications, public relations and marketing roles.

After graduating from Glasgow Caledonian University, Jane initially pursued a marketing career, securing her first Board position as Marketing Director with the First Ford dealership chain in Scotland. The worlds of media and corporate communications then beckoned with a role at Scottish Media Group as Corporate Communications Manager.

Moving to London, Jane joined Impact Consultancy, a financial and corporate PR consultancy. From here she came to the attention of Capital Radio plc where she was appointed as Communications Director. Her tenure at Capital (which later became GCap Media plc) coincided with unprecedented corporate and internal activity, including the merger with GWR Group, legislative changes and the acquisition of radio and online brands including Choice FM.

In summer 2008, Jane took time off to travel around the world and focus on family matters. She worked with online ticket marketplace Seatwave.com in an advisory role prior to her appointment at the helm of the CIPR.

Jane is a member of the steering committee of the Prince’s Trust Women’s Leadership Group and a Fellow of the RSA.


12:30 Registration and networking
REMEMBER TO BRING A SANDWICH!
12:58 Barry Leggetter, Executive Director of AMEC, opens event/introduces David Rockland
13:00 WEBINAR GOES LIVE: Why today is important. Conference Moderator, David B. Rockland, Partner/CEO Ketchum Pleon Change and Global Research.
David welcomes people joining from different countries on Webinar and to live event in London.
How this started – the Barcelona Principles, AMEC Taskforce activity, PRSA involvement and Consultation Process with the CIPR and the PRCA.
13:05 My advice to PR professionals here today. Andre Manning, Vice President and Global Head Philips Corporate Communications
13:20 Our new alternative to AVEs. Overview of AMEC Taskforce activity on the standards needed to define “validated metrics” to replace AVEs. Ruth Pestana, Worldwide Director of Strategic Services from Hill & Knowlton – the chair of AMEC’s taskforce on validated metrics.
13:35 How to get started in measuring social media and what are the definitions of relevant metrics? Tim Marklein, Executive VP, Measurement & Strategy at Weber Shandwick.
13:50 Questions: Ruth Pestana, Tim Marklein and Andre Manning.
Priority will be given to questions from Webinar callers.
13:55 David Rockland summary
14:00 Webinar ends
14:00 Getting down to practicalitiesDavid Rockland sets out rest of the conference.
14:05 What do we need to do to persuade the PR professional to give up his dependence on AVEs and convince the client to use AMEC’s new validated metrics? Ruth Pestana, Worldwide Director of Strategic Services from Hill & Knowlton – the chair of AMEC’s taskforce, reports on a new approach.

How I would advise PR professionals to sell in the new metrics in their consultancies and to their management. Andre Manning, Vice President and Global Head Philips Corporate Communications
14:25 Audience questions for Andre Manning
14:30 AVEs alternative Panel: 
14:30 Alison Clarke, Group Business Development Director, Huntsworth PLC and Chairman of PRCA Best Practice Committee
14:40 Jane Wilson, CEO, CIPR
14:50 Questions/DiscussionAlison Clarke, Ruth Pestana; Jane Wilson. Moderator: David Rockland
15:05 Refreshment and short networking break
15:25 How to persuade your client that measuring social media is essential. Tim Marklein, Executive VP, Measurement & Strategy, Weber Shandwick.
15:40 Social Media Panel:
Sally Costerton, CEO and Chairman, Europe Middle East and Africa (EMEA), Hill & Knowlton and Chairman of the PRCA.
15:50 Rob Brown FCIPR, Managing Director, Staniforth and Chair of CIPR Social Media Panel. 
16:00 Questions/Discussion - Sally Costerton, Rob Brown. Moderator: David Rockland
16:15 General discussion/Open questions from both sets of speakers - Alison Clarke, Ruth Pestana, Jane Wilson, Sally Costerton, Rob Brown. Moderators: David Rockland and William M. Murray, President and COO of PRSA.
16:30 Mike Daniels, Chairman of AMEC closes conference
16:30 Conference ends.